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From TikTok to Timeline: The Cultural Power of Self-Branding

From TikTok to Timeline: The Cultural Power of Self-Branding

Scroll any feed, and you’ll spot it: someone filming a coffee run as though it’s a scene from a Netflix drama, captioned with “main character energy.” At first, I rolled my eyes. But then I realized—I was intrigued. There was something powerful about treating ordinary moments as worthy of storytelling. That curiosity turned into an exploration of self-branding, both as a cultural phenomenon and as a deeply personal experiment.